Analytics Overview of Phishing Campaign and E-Learning Program Results

Robert K. · 2026-05-21T08:38:31.571Z

Analytics E-learning & Phishing Campaign Hi all, Here’s a look behind the scenes of our phishing campaign and e-learning program. Phishing Campaign • Emails sent: 1,576 • Number of clicks: 95 • Click rate: 6% • Reporting rate 74.2% E-learning • Participants: 127 • Registered: 127 • Started: 126 • Completed: 64 • Completion rate: 50.4% We have done an user satisfaction survey. The outcome of this survey was processed in the new campaign of the next 12 months. If you are interested in the survey, please see my earlier post.

4 comments

· Sorted by Oldest

Melissa G.
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Thanks for sharing the behind-the-scenes insights,Robert K., super valuable to see those analytics side by side. A 74.2% reporting rate is impressive. Also great to see that you’re directly feeding the survey results into the next 12-month campaign cycle! 👏
🔗 This is the post Robert published some time ago, here you can find the questions and some more on the survey. .
I also remember you joining the Q&A after Jannekes session around e-learning completion rates at HuFiCon last year, so it’s really interesting to see your own results and approach here as well. Curious to hear from others in the community Markus P. Aljoscha T., Christian E. Kim H.: Have you found certain initiatives, campaign approaches particularly effective for improving completion or reporting rates over time? 👀
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Andrew R.
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Robert K. interesting stats - thank you. I note the starting vs completion rate is probably not where you want it to be yet. Did you deliver all the content in one go - the typical 'annual training' model, or are you drip feeding it over time?
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Robert K.
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Andrew R. we drip feeding the content over the year. They can complete the training with 5-10 minutes effort per week. You are totally right that we want to have a higher completion rate. Let's hope next years stats are better!
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Andrew R.
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(edited)·
Robert K. If you are drip feeding, then I assume that the completion rate is just of the content they've had fed to them? Could that lead to audit issues perhaps, being non-compliant with requirements to 'train staff'? One thing to ponder - could a hybrid model work? You give users a annual 'compliance pack' of content to be done in January (for example) which consists of the core modules, but then you drop additional modules every few months. That way you can prove 'compliance' as the january content gets done, and you keep the topic fresh with continual drop feed too... Just a thought..
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Analytics Overview of Phishing Campaign and E-Learning Program Results | Human Firewall Leaders Community

Melissa G.
·
·
Thanks for sharing the behind-the-scenes insights,Robert K., super valuable to see those analytics side by side. A 74.2% reporting rate is impressive. Also great to see that you’re directly feeding the survey results into the next 12-month campaign cycle! 👏
🔗 This is the post Robert published some time ago, here you can find the questions and some more on the survey. .
I also remember you joining the Q&A after Jannekes session around e-learning completion rates at HuFiCon last year, so it’s really interesting to see your own results and approach here as well. Curious to hear from others in the community Markus P. Aljoscha T., Christian E. Kim H.: Have you found certain initiatives, campaign approaches particularly effective for improving completion or reporting rates over time? 👀
❤️1
Andrew R.
·
·
Robert K. interesting stats - thank you. I note the starting vs completion rate is probably not where you want it to be yet. Did you deliver all the content in one go - the typical 'annual training' model, or are you drip feeding it over time?
💯1
Robert K.
·
·
Andrew R. we drip feeding the content over the year. They can complete the training with 5-10 minutes effort per week. You are totally right that we want to have a higher completion rate. Let's hope next years stats are better!
🌟1
Andrew R.
·
(edited)·
Robert K. If you are drip feeding, then I assume that the completion rate is just of the content they've had fed to them? Could that lead to audit issues perhaps, being non-compliant with requirements to 'train staff'? One thing to ponder - could a hybrid model work? You give users a annual 'compliance pack' of content to be done in January (for example) which consists of the core modules, but then you drop additional modules every few months. That way you can prove 'compliance' as the january content gets done, and you keep the topic fresh with continual drop feed too... Just a thought..
💡1