Creating an Engaging Video Podcast on Cybersecurity Awareness

Hey and thanks again for the warm welcome! One of our most impactful formats has been our internal video podcast called “Gordon meets …”, which we created to make IT and cybersecurity topics more tangible and relatable for our colleagues … especially those without a technical background. Right from the start, our goal was to make cybersecurity understandable. Not through expert-level talk, but by using real-life examples, simple language and a hands-on approach. That’s why we brought in external experts and filmed the interviews directly at their locations. Sometimes that meant travelling to Cologne, Frankfurt or even Hamburg to get the conversation on camera. When we started, we had no idea how to produce a video podcast. We just knew we wanted to try. So we learned as we went. With each episode, our equipment and production quality got a bit better. We always said: It’s okay if it’s not perfect. What really matters is the content. And it paid off. What really made a difference was hearing key messages from trusted external experts. It just hits differently when someone outside the company explains a risk or gives advice. That really helped build trust and understanding. One of the most common reactions we got from employees was: “This was the first time I truly understood the topic.” Over time, we produced 12 episodes with a total runtime of 3 hours and 45 minutes, reached 4,002 episode views, and got 123 employees to participate in our awareness quiz. Thanks to one of our suppliers who kindly supported us as a sponsor, we were able to add a small quiz to each episode. At the end of the series, we summed up all the quiz results and raffled off several prizes among the 10 best participants. The prizes included an iPad, Apple AirPods, and a 27-inch monitor. Of course, this whole project was a lot of work. My colleague and I spent quite a bit of our free time on it, because there was simply no way to make it happen alongside our daily operations. But it was absolutely worth the effort. If anyone here is thinking about starting something similar, I can truly recommend it. You don’t need a perfect studio setup … just a good story, helpful insights, and a bit of passion. I hope this gave you a bit of inspiration for your own awareness projects. If you have any questions or want to exchange ideas, feel free to reach out!